Pet food companies use surprising ingredients to make kibble irresistible. From potent additives to offal concentrates, the quest for palatability leads to some unique approaches.
The Science Behind the Cravings
Pet food is designed to appeal to animals’ senses, particularly smell. While pets like cats and dogs have more olfactory receptors than humans, their taste buds are less discerning. Pet food manufacturers exploit this by adding strong-smelling substances, some of which are off-putting to humans.
Additives and Their Appeal
Chemicals such as putrescine and cadaverine, which smell like rotting flesh, are added to pet food because they attract cats. For vegan pets like rabbits, flavors such as mint and oregano are used. Ingredients like hydrolyzed protein and MSG mimic the savory flavors of meat, making the food even more appealing.
Historical Evolution
The pet food industry began in the 19th century with James Spratt’s “Meat Fibrine Dog Cake,” a product designed to meet dogs’ nutritional needs while appealing to their taste. This innovation marked the start of a shift in how pets were fed, turning them into beloved family members with specific dietary needs.
Modern Pet Food
Today, pet food includes various ingredients like probiotics, fibers, and antioxidants. The production process involves extruding a paste into shapes, then adding flavorings. Despite meeting nutritional standards, the true magic lies in the flavors and smells that make the food irresistible to pets.
Sustainability and Health Concerns
Pet food companies are increasingly aware of sustainability. Insect-based and plant-based options are being explored as alternatives. However, pets’ addiction to highly palatable food can lead to overconsumption and obesity, echoing similar issues in humans.
In summary, processed pet foods are engineered to be as addictive as possible, with a mix of science and marketing ensuring that pets find them irresistible. Not sure if your pet’s foods are processed? Download our app today to start scanning!